Everything depends on values, not data, since data requires interpretation, or at the very least, some sort of value assessment of potential actions arising from data analysis.
data + values = opinion.
The more an opinion is informed by data, the better ‘informed’ the opinion. But still, in decision making, values usually trump data (see my tweet about voters being swayed by stories not facts).
A decision regarding action, based on data, requires an analysis of potential risks and opportunities arising from a particular course of action.
Analysis of risks and opportunities are inherently future orientated, this is where values again become supreme.
data = objective
values = subjective
opinion = subject x objective
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